Why is local content creation by farmers so important?

Interview during the MobileActive 2008 World Summit (Johannesburg, South Africa) with Mary NAKIRYA, Program coordinator BROSDI, Busoga Open Source & Development Initiative, ICT enabled rural development. CELAC - Uganda.

Mary explains how the project Collecting & Exchange of Local Agricultural Content (CELAC) enables farmers to voice record their own innovative techniques and how they disseminate their experiences with radio/CD players during group sessions.