
12 to 16 October 2009. Brussels, Belgium. The ACP/EU Technical Centre for Agricultural and Rural Cooperation (CTA), together with its partners, held an international seminar on the "Role of the media in agricultural development in ACP countries” (Central, East, Southern and West Africa, the Caribbean and the Pacific). Dr Hansjörg Neun, Director of CTA, &
Ms. Tumi Makgabo, Africa Broadcasting and Media, South Africa (former CNN)
- Contribution of the media to the development of agriculture in ACP countries;
- What is expected of the media at the various levels of agricultural development;
- Role of the media in creating awareness in the agricultural sectors of ACP countries (from political decision-makers to rural communities);
- The media's needs in terms of capacity building;
- Interlinkage of different media (local, national, regional, and international);
- Specific role of different types of media in the agricultural sector;
- Role of new media (mobile phones, YouTube, etc.) in collecting information.
FARA presented a poster on Innovative Farmer Advisory Services using ICT (June 2009 : 66 pages). This study concluded that systems which use a voice-platform or audio files provide an innovative and promising entry point to farmer information.
Urging the Pacific Media to Support Agriculture & Rural Development











Paul Van Mele works for CGIAR as a program leader on learning and innovation systems. His great passion (apart from rice, the value chain he directly works in all throughout west africa) is new media for extension services. He has been studying the possibility to offer effective radio and video extension, based on farmer to farmer exchanges. The videos are being translatetd into local languages and showed on market days after a radio broadcast has advertized for them.His main challenges: media people don't really have incentive to cover farmer innovation stories. They're not hot and juicy news like a car accident would be. So they ask for money to record things, and that slows down the diffusion process...







10 September 2009. COTONOU, BENIN. Recognizing the strategic importance of rice for Africa and the effective geographic expansion of the Africa Rice Center – which was constituted as the West Africa Rice Development Association (WARDA) in 1971 – its Council of Ministers took a hi



