Paul Van Mele from the Africa Rice Center (WARDA) recently drew attention to the use of video to communicate science with farmers.
Commenting on a DFID research consultation, he recommended that DFID support "multi-actor communication teams in producing regionally relevant and locally appropriate learning tools/programs."
In an article in the International Journal of Agricultural Sustainability, he describes how the 'Zooming-in Zooming-out' approach helps extension service providers create regionally relevant learning materials that are locally appropriate.
For an overview of the videos or click on the following links to view the video on YouTube:
Cashing In with Parboiled Rice
Improving Rice Quality
Spotted Seeds Means Diseased Seeds
Seed Sorting by Flotation
Well Dried Seed is Good Seed
Rice Seed Preservation Technique
To obtain copies of the videos in either mpeg or VCD format please contact: Paul Van Mele.
WARDA and its partners also established links with rural radios to enhance farmer-to-farmer extension. Farmers involved in PLAR or video-supported learning sessions gave testimonies to rural radios. Also, local innovations were turned into radio scripts and hosted on the website of the Developing Country Farm Radio Network. Currently over 300 rural radios in 38 SSA countries receive their quarterly newsletter, including the scripts.
FAO and YouTube
IRRI video channel on YouTube
ICRISAT video channel on YouTube
Accessing rural information by voice