NOKIA about creating a mobile agricultural service

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Sean Paavo Krepp, Head of Emerging Market Services of NOKIA South Africa explains the essential pillars for creating mobile agricultural services:

1. Content that is relevant
2. Content that is timely
3. Content that is a very high quality

It is therefore important to collaborate with all the actors in the sector of agricultural information provision/services for farmers. The two other key words are CUSTOMISATION and LOCALISATION.