Monday, 27 July 2009

Why M&E is crucial for mobile phone use in agriculture

16th of July 2009. Interview with Mark Davies, Esoko and Founder of Busyinternet, Accra, Ghana after the panel Discussion on: Public private partnership in m-agriculture at the end of the second day of the IAALD Africa Chapter Conference.

Mark explains why Monitoring and evaluation is so crucial for the use of mobile phone in agriculture, that it is not fair towards Ministries of Agriculture to expect they would remain abreast of the latest mobile phone technological developments. He also shares his thoughts about the potential of videos for farmer extension messages. But he wonders whether the mobile phone screen is the most appropriate format?