Friday, 27 November 2009

The marketing of agricultural products through ICT

23, 24, 25 November 2009. Ouagadougou. The forum ‘The marketing of agricultural products through ICT’ aimed to increase the impact of the lessons learned and build the national network for ICT and development in Burkina Faso. The event was organised by Burkina NTIC, in particular its ICT cluster Agriculture.The typical method of collecting market price information in Burkina Faso.

The organisers collected best practice examples of marketing agricultural products through ICT, to understand where the opportunities are and to draw lessons for the future. Best practices will be gathered from Burkina Faso and neighbouring countries.

Hereunder is a training videos by TV Koodo, introducing the agricultural market information systems launched by Burkina NTIC and IICD.

TV Koodo chooses puppet tv presenters as carriers of the instructional message. This choice demonstrates the significance of efforts to make e-/m- learning technologies more accessible and more responsive to the needs and educational backgrounds of African users. The coupling of learning technologies with ICT services geared towards enabling market transactions, could hold the key to the adoption, the popularity and the value derived from market services.

Related FARA blog post:
23 Oct 2009 Announcement: Marketing of agricultural products through ICT
MMD4D Mobile Market Design for Development