Mohammed Mounouni of SAND/Ghana reflects on the cost of monitoring and evaluation to measure the impact of the use of mobile phone for market information. He hopes new developments in the Esoko platform will make farmer's feedback easier and suggests they should not pay credit time when they do so. But field visits to the farmers remain essential to see their use of market information.
He also answers the question if there is a lot of competition in Ghana among MIS systems and if there are complains on the bulk messages from the mobile phone providers.
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